PERSONA
Brief: Create a concept and a graphic identity for a new art show for ITV.
CONCEPT
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The show works the idea of perception and identity. Young artists create a new "persona" to share they point of view on different social topics through their art.
The keywords for the design of the title were "PERCEPTION - SPACE - CONECTION". Having this in mind, the title is created with thin lines and dots that completes the shape of the letter. And the illustration of a human figure drawn with multiple lines represents the different layers and the energy that flows through every person.
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PROMO
Other graphic pieces created for the show were posters, banners and mockups for the web.
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The brief for the project said the it was a new show for the channel "itv". Based on this, the other graphics follow the bran identity of that studio.
For the promotion of the show, there were some mockups of the poster shown on the tube, magazines covers and social media posts.
