PERSONA
Brief: Create a concept and a graphic identity for a new art show for ITV.
CONCEPT
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The show works with the idea of perception and identity. Young artists create a new "persona" to share their point of view on different social topics through their art.
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The keywords for the design of the title were "PERCEPTION – SPACE – CONNECTION". Having this in mind, the title is created with thin lines and dots that complete the shape of the letter. And the illustration of a human figure drawn with multiple lines represents the different layers and the energy that flows through every person.
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PROMO
Other graphic pieces created for the show were posters, banners and mockups for the web.
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The brief for the project said that it was a new show for the channel "ITV". Based on this, the other graphics follow the brand identity of that studio.
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For the promotion of the show, there were some mockups of the poster shown on the tube, magazine covers and social media posts.
