TULOU
Video game by Matian Who Games
Logo design for a video game studio.
The idea behind the design came from the founder of the studio and her family's heritage. She wanted an illustration that feels like an ancient character. This is how we constructed this mystical monster out of elements from other animals.
At the same time, we develop a logo for her video game.
A "Tulou" is a traditional Chinese house built in a circular shape. One of them is the setting for the game's story. So we wanted to use this house as our logo and add the title.
In addition, the game has a papercut look, and we adopted the same style for the design.
For the promotion of the game, the marketing team ask to creat character that are playing the game.
We form this group of buddies with diverse personalities and abilities