Women's FA CUP - Branding
PROJECT CONCEPT: “SPORT GODDESSES”
Present the players with powerful and elegant characters. Give a twist to the image of the Greek gods by putting women in those strong, big and delicate bodies. Give the women players their own style and sound, a distinctive identity.
“A field of dreams awaits”
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Murals of the players come to life as they interact with girls who want to be like them someday. The excitement for the game begins in the colourful streets and grows as they enter the stadium, where the sound of the whistle announce the start of the game.
LOGO DESIGN
The project has a big reference to Greek sculpture and Art deco style.
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The illustrations of the female characters where based on the Greek gods and goddesses sculpture. They bodies are muscular and string, but still look elegant.
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For the typography, the design is sharp with strong lines, as a difference to the illustrations that has more curves. Except, the letter "S" at the end that has a shape of a wave. This way, both illustration and typography creates a full package.
#6E2784 #F7BC0C #EAECEB #181717
*Colours related to the feminist movement
Purple - Yellow - White
ANIMATIC & 3D CAMERA
The animation had three segments that required 3D camera. To make the process easier,
I created each section in Cinema 4D and used it as a reference to draw over them.
This way it continuos with the hand drawing style.
POSTERS & SOCIAL MEDIA
The design for the posters and social media post were created using as a reference the Greek style. For example, making the female characters look like stone sculptures.