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Women's FA CUP - Branding
PROJECT CONCEPT: “SPORT GODDESSES”
Present the players with powerful and elegant characters. Give a twist to the image of the Greek gods by putting women in those strong, big and delicate bodies. Give the women players their own style and sound, a distinctive identity.
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STYLEFRAME
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STORYBOARD
“A field of dreams awaits”
Murals of the players come to life as they interact with girls who want to be like them someday. The excitement for the game begins in the colorful streets and grows as they enter the stadium, where the sound of the whistle announce the start of the game.
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POSTERS & SOCIAL MEDIA
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